It’s perhaps not perfectly organized in all places, but I’ve rarely read a book that is. I’ve seen a lot of complaints, in other reviews, saying that this book is badly organized, but I didn’t think that was true. It’s curious to think about how much social media accounts have come to reflect our own personal selves, and whether or not the line between them has been pushed too far. Bluestone links the consumerism of Instagram, with influencers and their rampant advertisements (both official and unofficial), to how it has come to form individual identities. There’s also a good deal of focus on our identities and how they relate to social media. As Borte recently wondered while flying abroad that private jet, if it’s one the ‘gram, did it even really happen?” It’s long since morphed into an extension of the physical identity, a digital résumé of one’s personality. “Because for most of us, social media isn’t just another messaging program.
Calloway actually advertises herself as a scammer, which, as bizarre as it is to say, seems to be her “brand.” Somehow, this works for her and she continues, in one form or another, to make money. Frankly, I found it incredible, if not borderline absurd for what some of these people, like Caroline Calloway, are able to get away with. Scams do make for rather fascinating reading, there was a lot about many different types. It’s very clear to see how he ended up being the mastermind behind the Fyre Festival, given his history it seems somewhat inevitable.īluestone uses McFarland’s various scams to discuss other, related scams that involve influencers, most of them on Instagram. Most of them were connected, in some form or another, to social media, and involved people promoting on those platforms, and him trying to play off of the gullibility of people online. Bluestone gives a fairly detailed summary of his life and the numerous scams that he had created throughout the years, and there is really a laundry list of them.
If you don’t know, the “festival” was a giant scam that ended with thousands of people – many of them Instagram influencers – stuck in the Bahamas at a non-existent music festival, and it was created by McFarland. The base of the book is tracing the Fyre festival through McFarland’s origins. You don’t have to intend to be a scammer to scam yourself and everyone around you. So too has the delineation between truth and fiction. “In an industry that runs on magical thinking, the delineation between thought and action was eroded long ago. It used the festival as a jumping-off point to discuss other social media-related scams and the general culture that social media has created, which in itself was very thought-provoking. I wasn’t sure if this would be a compelling read for me as I didn’t consider myself to have much, if any interest in the Fyre Festival, but it proved to be interesting nonetheless.
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