hwaexpress.blogg.se - The Paradox of Choice by Barry Schwartz

As you move from aisle to aisle, there is a seemingly unlimited number of options to choose from. If you were taking a walk around your supermarket for the first time, you’d be totally overwhelmed.

Set Up – THE PROBLEM WITH CHOICE and THE PARADOX OF CHOICE

We would be better off if we paid less attention to what others around us were doing.

We would be better off if the decisions we made were nonreversible.

We would be better off if we lowered our expectations about the results of decisions.

We would be better off seeking what was “good enough” instead of seeking the best.

We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them.

More choice no longer liberates, it debilitates. BUT, as the number of choices KEEPS growing more and more, there are negative aspects of having TOO MANY choices. As choices increase, we feel a sense of autonomy, control, and liberation – variety brings us a feeling of power and positivity.

When people have NO choice it becomes restrictive and unbearable.

She asked – do you want them stone washed, acid washed, torn, distressed? do you want zip fly or button fly? do you want them faded or regular? do you want them slim fit, easy fit, or relaxed fit? straight leg, skinny leg or extra baggy?īarry just wanted “the regular kind”, but there’s no such thing any moreīuying jeans is a trivial matter, but its indicative of a much greater theme in the world today. He said to the store person that he wanted a pair of blue jeans: 32 waist, 28 leg. One day, went to the store to buy a new pair of jeans. Barry Schwartz is the author of The Paradox of Choice.